Thursday 12 December 2013

Naomi Wolf's Beauty Myth!


     Naomi Wolf, the American Feminist of 1991, says that the use of attractive women is often used to help see products on to other women. She also states that women have been conditioned into aspiring what is fashionable now and want to look like a model, by a male dominated society.
     Naomi Wolf creates a book entitled, 'The Beauty Myth' to tell everyone how a woman feels about themselves when magazines are feeding insecurities about not being thin.  Magazine companies and newspapers achieve this by having an almost nude, sexy0looking facial expression, a gorgeous female, thin and airbrushed models being used as a source to grab the reader's attention. In most cases when women are used, female readers usually pick out their own faults as they compare themselves with the models being used on the cover. These poses also suggest that female sexuality is replaced by the means of beauty, and showing that women are putting themselves in competition with each other and is often positioned against one another, yet women don't see their bodies as a source of pleasure.  
     For my magazine, I will be using images of females on my front cover, as well as my double page spread. They are represented as joyful, happy and attractive characters to attract my target audience of teenage girls because they want to be like the attractive individuals on the cover, therefore this attracts more people.  
     By using attractive women on my magazine I will be exploiting Naomi Wolf's theory that an attractive model is used to sell a product by leading women to think that if they buy the product, they will enhance their looks to look like the model on the cover.

Here are a few images of Naomi Wolf's book of the Beauty Myth:


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