Majorie Ferguson Theory: Invitational!

     The invitational facial expression is when the focus is emphasised on the eyes. The model often uses a closed mouth with only a hint of a smile and their teeth are barely showing at times and their head is to one side, slightly. This expression creates a more suggestive mood and gives a sense of mischief or mystery, the use of contact is potential rather that creating a sexual promise.

Here are a few examples of a magazine using an Invitational facial expression on the cover of the magazine:

     I think this facial expression would be quite an intriguing facial expression to use and it will invite my target audience to buy my magazine. It will also look as though the model is looking at the audience and inviting them in and catching their attention by looking straight at the readers. It also suggests that the magazine is aimed directly at the readers.